The Artistic Collective l An Indie Hair Show

A hair show free of brand representation

I am SO excited to finally share with you that I will be headlining in an independently funded hair show this coming September in Chicago, IL! The Artistic Collective is a collaboration of 8 educators who are masters of their technique presenting to an audience of 2,500. The show will be taking place at The Hyatt Regency in Rosemont, IL Sunday September 29th and Monday September 30th. These dates were chosen to include ALL hairdressers from students to salon owners to allow attendees to come and absorb everything they can without having to take time off of work or school if their schedules do not allow.

The Artistic Collective began from a void currently in the education field.

Hair shows were once a thing of wonder where hair dressers gathered to be inspired, learn new techniques and hear about new industry developments including the newest products and revolutionary tools. What used to be a magical place to regain that spark of passion and see what the rest of the hair world was up to has now become a place to sell products, tools and more. I don't know about you, but if I am spending my hard earned money and time to travel for education, I want to LEARN. I want to be able to utilize my new found skills immediately in my work without having to invest thousands to do so.


The Artistic Collective will be a two day congregation of technique based education. The real kicker here is that there will be NO VENDORS. Nobody to sell you things that you didn't know you weren't looking for. Nobody trying to gain a sale from you. There are swag bags that are included with every ticket purchase containing the primary tool each educator feels will help you to immediately and successfully utilize their techniques behind the chair the second you step back behind it. This is what our industry has been CRAVING and lacking for some time.


Will go on sale in the next couple weeks! Please follow The Artistic Collective on Instagram to gain access to ticket sales the second they are up! The pricing will range from $675 - $875 depending on how quickly you purchase, and include two full days of education from our 8 educators, breakfast and lunch both days AND a swag bag valued at over $300. Hotel accommodations will be posted on the website on 6/1 with special rates available for The Artistic Collective attendees. You do NOT want to miss this!

This show is an annual show hosted in different major cities all over the United States with rotating educators every year. The education is carefully selected to ensure variety and a well rounded knowledge download.


This years presenter line up is absolutely to die for!

@Genostampora will be opening and closing the show with business building and intense motivation.

@Justinkamm_theyoungamerican & @Johnalanouf will be teaching contrasting cutting performing the same cuts using their tool of the trade, razor vs. scissor respectively.

@Antestradahair will be teaching the art of braiding, helping stylists to stay on trend and expanding your styling options.

@hair_a_la_shay will be teaching her obsessively researched and perfectly mapped guide to balayage, creating a better blend and flawless results.

@stevenlightfoothair will be teaching dry cutting and men's grooming from a master stylists perspective, giving a new take on your cutting services in the salon.

@cassandraplatinum will be teaching her masterful intentional foil placement to give you the ability to create beautiful foil work with minimal placement to speed up your application time.

@hairbywillow / @theformulationfiles (me) will be teaching intensive color theory from the foundation up to give stylists the WHAT, WHY & HOW of hair color to create flawless formulations and excellent application habits.

I don't know about you, but I cannot WAIT to see what everyone brings to the table and to feel the energy in these rooms!

From now until 8/1, all purchases of Dreaming In Color will get you a custom discount code via email to receive $100 off your purchase of a ticket to The Artistic Collective! This will give you the opportunity to read the book cover to cover and come prepared with all of your color theory questions, as well as set you up for success in @cassandraplatinum's class, and @hair_a_la_shay's class! I can't wait to see you guys there!



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